Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
