Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Tag: Codes
Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Ahead of the start of the NFL 2017/18 season, the league’s official beer brand Bud Light is taking a two-pronged promotional approach to leveraging pre-season excitement by rolling out a new set of team customised cans and using them to offer codes for a Snapchat led season-long competition. Thus the league’s official beer is… Continue reading Bud Light’s NFL Kick-Off Campaign Puts Snapchat Codes On Custom Cans
Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
This season two PepsiCo brands, Pepsi and Tostitos, the Official Sponsor and Official Chip and Dip of the NFL, have linked to are offer football fans across the USA a chance to experience the game like never before in the form of ‘Unreal NFL Experiences’. The experiential program, based around a campaign-specific joint microsite… Continue reading Pepsi & Tostitos ‘Unreal NFL Experiences’ Offer Fans Unique Team/Player/Game Opportunities
