Coca-Cola has again placed music at the core of a sports sponsorship campaign as musician Jason Derulo’s bespoke Russia 2018 track X sits at the heart of its FIFA World Cup activation programme. While FIFA’s official drinks partner’s multi-phase, integrated activation spans everything from televisions ads to bespoke packaging and the brand’s popular, name-based… Continue reading Coca-Cola’s Multi-Phase Global & Local World Cup Campaign Anchored By Jason Derulo’s ‘Colors’ Anthem
Tag: Exxperiential
AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
