Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign

Apple TV+’s fictional football manager Ted Lasso send personal, individual messages of encouragement and inspiration to every member of the US Men’s National Soccer Team ahead of the 2022 FIFA World Cup.   The outdoor campaign, created in partnership with agency TBWA\Media Arts Lab, brings the comic American Football coach turned soccer manager out onto… Continue reading Apple TV+’s Ted Lasso Encourages USMNT Stars In Qatar 2022 Motivational Billboard Campaign

Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23

Apple TV+ linked with games giant Electronic Arts to promote Season 3 of its soccer comedy drama Ted Lasso by bringing the programme’s fictional characters into the world of FIFA 23: meaning Lasso and his AFC Richmond team will be playable in the new version of the world’s most popular football game.   In the… Continue reading Apple TV+ & EA Tie-Up Sees Ted Lasso & AFC Richmond Become Playable In-Game In FIFA 23

AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign

June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity.   This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign