June saw The All England Lawn Tennis Club (AELTC) launch a flagship, multi-platform excitement and engagement campaign – ‘In Pursuit Of Greatness’ – to deepen loyalty and broaden Wimbledon’s global fan base by focusing on how the legendary tournament balances tradition and modernity. This objective is reflected both in the campaign’s messaging and its… Continue reading AELTC Balances Tradition & Modernity In Wimbledon ‘In Pursuit of Greatness’ Campaign
Tag: Snapchat Stories
NBA 14//15 Season Secrets Revealed Live On Snapchat
The NBA has been blazing a trail on Snapchat since February’s All Star Game and June’s Draft and as its new season tips-off the league is further ramping up its Snapchat engagement programme based around providing spectacular action and offering fly-on-the-wall access to the behind-closed-doors NBA secrets. The NBA is posting Snapchat stories right… Continue reading NBA 14//15 Season Secrets Revealed Live On Snapchat
