North American insurer State Farm activated around the NFL’s Super Bowl 56 well ahead of kick-off with a TikTok led campaign spearheaded by a video which seeks to target a new generation of customers introducing ‘#TeamStateFarm TikTok Challenge’. Launched on 22 January, weeks ahead of the 13 February Super Bowl, the campaign sees the… Continue reading State Farm Launches ‘#TeamStateFarm TikTok Challenge’ Super Bowl Initiative
Tag: State Farm
‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
State Farm’s ‘Jake From State Farm’ mascot became the first brand mascot to make an appearance in NBA 2K when the basketball game launched its latest iteration on 10 September. The popular hoops game, originally published by Sega Sports and now developed by Visual Concepts and published by 2K Sports, sees ‘Jake’ make his debut as a… Continue reading ‘Jake From State Farm’ Mascot Becomes First Brand Character To Play In NBA 2K22
MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
NFL partner State Farm teamed up with the league, athlete ambassadors Aaron Rodgers and Patrick Mahomes and agency BBDO New York to launch a pair of ‘Undercover’ spots to leverage spoking football interest around the start of the 2021/22 season. The insurer’s first new football work since Super Bowl 2021, the two new football-themed… Continue reading MVP QB’s Aaron Rodgers & Patrick Mahomes Go Undercover In New NFL Season State Farm Spots
State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
As a sports-starved television audience tuned in to the start of ESPN’s opening episode of its much-hyped ‘The Last Dance’ docuseries, viewers found themselves initially confused as show sponsor State Farm led with a spot of fakery in the form of a stunt spot. Broadcast immediately ahead of the 19 April Sunday evening broadcast… Continue reading State Farm & ESPN’s Kenny Mayne’s Fake Stunt Spot Spearheads Insurer’s ‘The Last Dance’ Sponsorship
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
League, Broadcasters & Sponsors All Leverage NBA Festive Fixtures With Christmas Campaigns
Festive fixtures are played in many sports all over the world, but no league owns Christmas Day itself quite like the NBA. An annual tradition since 1947 that leverages the positivity of family, holiday and sports emotions, 2016’s five big day games featured old school rivalries and a rematch of last year’s NBA Finals. … Continue reading League, Broadcasters & Sponsors All Leverage NBA Festive Fixtures With Christmas Campaigns
Green Bay Packers QB Rodgers Continues State Farm September Ad Series Leveraging New NFL Season
A new auto insurance marketing campaign from State Farm leverages excitement around the new NFL season and is fronted by athlete ambassadors Aaron Rodgers and Clay Matthews. The spearhead spot’s narrative starts with the Green Bay Packers’ super star quarterback Rodgers and linebacker Matthews pump up the team in a locker room pep talk:… Continue reading Green Bay Packers QB Rodgers Continues State Farm September Ad Series Leveraging New NFL Season
State Farm Leverages NBA Playoffs With New ‘Cliff / Chris Paul Assist’ TV Spot
NBA sponsor State Farm is leveraging the excitement around and interest in the NBA Playoffs with a new commercial within its ongoing ‘Chris Paul Assists’ series. Cliff Paul (complete with glasses and a fake moustache), is the comic alter ego of NBA star and elite passer Chris Paul, is an All-Star Assister (see our… Continue reading State Farm Leverages NBA Playoffs With New ‘Cliff / Chris Paul Assist’ TV Spot
NBA 14//15 Season Secrets Revealed Live On Snapchat
The NBA has been blazing a trail on Snapchat since February’s All Star Game and June’s Draft and as its new season tips-off the league is further ramping up its Snapchat engagement programme based around providing spectacular action and offering fly-on-the-wall access to the behind-closed-doors NBA secrets. The NBA is posting Snapchat stories right… Continue reading NBA 14//15 Season Secrets Revealed Live On Snapchat
State Farm & MLB’s CSR-Led Online ‘Go To Bat’ Game
Baseball fans across the USA pitched for their favourite charities as part of the State Farm’s ‘Go To Bat’ program. Thousands of fans from coast to coast participated in the online State Farm campaign and helped various charities win $205,000 worth of donations during the second half of the 2011 Major League Baseball (MLB)… Continue reading State Farm & MLB’s CSR-Led Online ‘Go To Bat’ Game
