In mid-January Rolex activated its Australian Open sponsorship through an integrated campaign spearheaded by a hero spot and supported by social content, on-court branding and event hospitality which reinforced the brand’s ‘excellence’ positioning and promoted the Oyster Perpetual. The ‘Rolex and the Australian Open’ spot spanned TV and the brand’s online platforms and debuted… Continue reading Rolex Activates Australian Open Partnership Via Tennis Spot, Digital Content & Ambassadors Promoting Oyster Perpetual
Tag: Watches
France Star Mbappé Leads Ambassador Line Up For Hublot Euro 2020 Podcast Series & Model Launch
UEFA Euro 2020 sponsor Hublot launched its tournament activation on 12 May through a dual track campaign based around a limited edition watch launch and the debut of the ‘Hublot Fusion Podcast’ series. The podcast thematic concept is ‘The Values Of Victory’ and it identifies the 12 universal values of victory – solidarity, union,… Continue reading France Star Mbappé Leads Ambassador Line Up For Hublot Euro 2020 Podcast Series & Model Launch
Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends
Rolex, the official timekeeper of the 2021 Australian Open, celebrates the 2021 tournament through a digital campaign led by a spearhead spot paying tribute to the tournament and to all the athletes and organisations who now, more than ever, continue to bring out the best in sport. Launched on 7 February ahead of the… Continue reading Rolex Activates Official Australian Open Partnership Via Spot Championing Inspirational Legends
Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
Tag Heuer, the official timekeeper for the Premier League, promoted its title partnership of a new league award for the 2019/2020 season – ‘The Tag Heuer Young Player of the Season Award’ through a new campaign called ‘the Fearlessness Of Youth’. To launch the award, Tag Heuer released a hero online video called ‘The… Continue reading Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
The 2018 NBA All-Star Weekend took place 16 to 18 February and, as well as seeing Team LeBron (East) edge Team Stephen (West) 148 -145, plenty of sport marketing and sponsorship innovation. Brands leveraged their sponsorship of the All-Star Weekend with a mixture of immersive spaces, pre- and post-game experiences. Here are our… Continue reading 2018 All-Star Weekend Sports Marketing & Sponsorship Activation Innovations > Top 5
‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
The French Tennis Federation (Federation Française de Tennis / FFT), the rights holder of the French Open, teamed up with sponsors Longines & Lacoste to transform a New York block into a Parisian boulevard complete with a sprinkling of the familiar red/orange clay from Roland Garros’ courts. To add a touch of French flavour… Continue reading ‘Roland Garros In The City’ Sees FFT & Sponsors Transforms NYC Into Paris Clay Courts
Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
Launched to leverage the kick off of the 2017 RBS 6 Nations Championship, Tissot’s ‘Respect The Ref’ campaign highlights and supports the game’s referees and their role in ensuring the sport continues to champion the value of ‘mutual respect’ Tissot, which has a long-standing commitment to rugby and has the Official Timekeeper of the… Continue reading Tissot Activates RBS 6 Nations Sponsorship By Asking Rugby Union Fans To #RespectTheRef
All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Sponsors who invested in striking 2017 All-Star activations – bringing the NBA’s basketball celebration in New Orleans to life – look to have made a sensible strategic decision. Not least because the 66th All-Star Game was the most viewed All-Star broadcast since 2013: with an average audience on TNT of 7.8 million (peaking at 8.5… Continue reading All-Star Activations: Sponsors Bring NBA’s Big Easy Basketball Celebration To Life
Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots
In addition to its guest (patron) VIP programme and its on-site presence both through on-course clocks and hospitality spaces, Rolex also activated its official sponsorship rights at The Masters 2016 with TV and digital work. As part of its package the luxury watch brand has access to some of the exclusive spots in the… Continue reading Rolex Activates At The Masters With ‘Golf History’ & ‘More Than A Game’ Spots
Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
PGA sponsor Samsung rolled out a new Azinger-led ad promoting its official championship TV App and its experiential marketing at the 2015 tournament. The official patron of the PGA Of America fronts its activation via a new US TV commercial, fronted by golf legend and former PGA winner Paul Azinger, introducing the enhanced 2015… Continue reading Azinger Fronts Samsung’s PGA Campaign For 4K TV App & On-Course Experiences
Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
In addition to launching a special edition Roland Garros Chronograph, May sees Longines (the Official Timekeeper of the French Open 2015) launched its multi-faceted activation campaign with a new TV commercial. The spot, which generated almost half a million YouTube views in its first two weeks, aims to highlight Longines’ commitment to supporting young… Continue reading Longines 3D TV Spot & Endorsers Lead French Open ‘Future Tennis Aces’
Omega Activates ‘Solar Impulse 2’ Eco Adventure Partnership
Watch giant Omega is activating its partnership with round-the globe sun-powered plane project ‘Solar Impulse’ with an eco-accented campaign that includes a live video feed from the aircraft’s cockpit. Omega is broadcasting Solar Impulse 2’s historic journey across its international platforms revolving around a project-specific web hub. Activation strands range from online films… Continue reading Omega Activates ‘Solar Impulse 2’ Eco Adventure Partnership
