Tag Heuer, the official timekeeper for the Premier League, promoted its title partnership of a new league award for the 2019/2020 season – ‘The Tag Heuer Young Player of the Season Award’ through a new campaign called ‘the Fearlessness Of Youth’.
To launch the award, Tag Heuer released a hero online video called ‘The Fearlessness of Youth’ which celebrates the power, pace and skill of youth in the Premier League.
It is supported by social content pieces,
"If you are good enough, you are old enough." @TAGHeuer and the @premierleague are proud to launch the first-ever Young Player of the Season award. – The time is now! #DontCrackUnderPressure
Discover more – https://t.co/0f5gf5om0Z pic.twitter.com/JCIzRD39Zr
— TAG Heuer (@TAGHeuer) October 10, 2019
PR and award artwork all linked through the campaign’s #DontCrackUnderPressure hashtag (which is also used for its MLS soccer sponsorship activation).
This week’s @MLS highlights are here! Check out these epic moments on the field and be sure to vote for your favorite! #DontCrackUnderPressure
Vote here: https://t.co/fn38oRJ4DZ pic.twitter.com/cptaukaA4K
— TAG Heuer (@TAGHeuer) October 9, 2019
The award, which joins the line-up of existing official league awards – ‘Goal Of The Season’, ‘Manager Of The Season’ and ‘Player Of The Season’, will be presented at a live ceremony to the best-performing Young Player of the Season in the Premier League.
To be eligible players must be aged 23 or younger at the start of the season and a short list will be unveiled in April determined by official match data outstanding performance statistics across the 2019/2020 season.
The winner will then be decided by a vote by the general public and the Premier League Awards Panel of football experts and announced in May 2020.
Comment:
As for the ‘If you are good enough, you are old enough’ copy line, if that is the case why aren’t these candidate in the running for the ‘Player Of The Season Award’?
Links:
Tag Heuer
https://www.youtube.com/user/TAGHeuerOnline
https://www.instagram.com/tagheuer/
https://www.facebook.com/TAGHeuer/
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