Tag Heuer, the official timekeeper for the Premier League, promoted its title partnership of a new league award for the 2019/2020 season – ‘The Tag Heuer Young Player of the Season Award’ through a new campaign called ‘the Fearlessness Of Youth’. To launch the award, Tag Heuer released a hero online video called ‘The… Continue reading Tag Heuer’s ‘Fearlessness Of Youth’ Promotes Premier League Young Player Award
Tag: Tag Heuer
Tag Heuer Manga Instagram Stories Free Kick Game Leverages J-League Season Climax
As the 2018 J-League season moves towards its climax in late October, the competition’s official timekeeper Tag Heuer activated its rights through an Instagram-led, Manga-inspired campaign offering fans a chance to win match tickets. The ‘Pressure Free Kick’ campaign is essentially an interactive playable Manga game which is accessed via Tag Heuer’s Instagram account (@tagheuerjapan)… Continue reading Tag Heuer Manga Instagram Stories Free Kick Game Leverages J-League Season Climax
WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
Tag Heuer & Glacier Express Railway’s Social Gaming App
In a slightly unusual brand alliance between a watch brand and a railway company, October saw Tag Heuer promote its new Aquzracer Glacier Express Railway timepiece through an innovative social gaming app called ‘Mystery On Board’. More corporate partnership than sponsorship, nevertheless this is an interesting brand alliance initiative that sees the premium Swiss… Continue reading Tag Heuer & Glacier Express Railway’s Social Gaming App
