Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham. Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Tag: Instagram Stories
Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred Chelsea supporter from London), which celebrated the resilience and creativity of Londoners through the Covid-19 pandemic. The club, which was founded on 10 March 1905,… Continue reading Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
The last week of February 2021 saw Pepsi Max team up with Lionel Messi, Paul Pogba, Jadon Sancho and Shanice van de Sanden to launch a campaign called ‘Fizz To Life’ which leverages its position as a men’s and women’s UEFA Champions League partner through a hero spot, a new anthem, plus TikTok challenge and… Continue reading Messi, Sancho & Pogba Front Integrated Pepsi Max ‘Fizz To Life’ UEFA CL Activation
Putt At Home & Raise Dough: Perfect Practice’s Lockdown Tournament For No Kid Hungry
Golf brand Perfect Practice and its flagship Perfect Practice Putting Mat product leveraged the COVID-19 pandemic’s shelter-in-place rules which kept Americans confined to their homes and unable to play golf outdoors with the charity fundraising ‘Perfect Practice Invitational’ on Instagram Stories. The initiative aimed to leverage the brand, its products, customers and the wider… Continue reading Putt At Home & Raise Dough: Perfect Practice’s Lockdown Tournament For No Kid Hungry
Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
A local market, social storytelling campaign from Nike sees the sportswear behemoth showcase little known stories about some of England’s Women’s World Cup stars via a social video series narrated by a rapper. Each spot, appearing on Instagram Stories, explores one players’ backstory: showcasing where they are from and their path to elite football.… Continue reading Nike UK Instagram Stories Rapper Narrated Spot Series Tribute To England’s Women’s Team
Nike ‘Dream Crazier’ Shines Spotlight On Titan Desert Race Cerebral Palsy Cyclist A Roca Campillo,
Early May saw Nike continue to expand its ‘Dream Crazier’ initiative with the release of a short film following Alex Roca Campillo – a competitor in the Titan Desert Race who has cerebral palsy. The online video, debuting across Nike’s own platforms on 29 April, tells a story of the incredible determination of the… Continue reading Nike ‘Dream Crazier’ Shines Spotlight On Titan Desert Race Cerebral Palsy Cyclist A Roca Campillo,
Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Late February saw tech behemoth Apple expand its ongoing, global ‘Shot On iPhone’ initiative through a fresh sports strand of the campaign that saw the brand furnish eight hockey teams with the iPhone XS This new sports phase of the long-running outdoor campaign best known for showcasing consumer shots of striking landscapes and portraits,… Continue reading Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Tag Heuer Manga Instagram Stories Free Kick Game Leverages J-League Season Climax
As the 2018 J-League season moves towards its climax in late October, the competition’s official timekeeper Tag Heuer activated its rights through an Instagram-led, Manga-inspired campaign offering fans a chance to win match tickets. The ‘Pressure Free Kick’ campaign is essentially an interactive playable Manga game which is accessed via Tag Heuer’s Instagram account (@tagheuerjapan)… Continue reading Tag Heuer Manga Instagram Stories Free Kick Game Leverages J-League Season Climax
Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
Restaurant chain Buffalo Wild Wings takes slightly surreal approach to its ‘Hit The Button’ March Madness’ work with a multi-platform campaign that has something of a mysterious, dark twist. The initiative – which includes TV, social media and digital spots, along with in-restaurant and on-site activations at basketball games – launched in early March… Continue reading Buffalo Wild Wings Blends Magic & Voodo In Its ‘Hit The Button’ Multi-Platform March Madness Activation
UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
When the Huskies took on Colorado in early December’s 2016 Pac-12 Championship Game at Levi’s Stadium in Santa Clara, the official airline of the University Of Washington’s Huskies football team leveraged the partnership in its departure lounges and on its planes heading to the host city in California. On 1 December the airline kicked… Continue reading UW Partner Alaska Airlines’ In-Airport & On-Plane Huskies Pac-12 Championship Game Activation
