The first week of March saw the Gold Coast’s flagship stadium – formerly known as the Heritage Bank Stadium and the Carrara Stadium – renamed the ‘People First Stadium’ and promoted through an official naming event, a PR push and an integrated campaign from the stadium, People First Bank and the Gold Coast Suns around… Continue reading People First Bank (& Gold Coast Suns) Promote New Stadium Title Rights At Renamed ‘People First Stadium’
Tag: Stadium
Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
Nike continued to expand its ‘Play New’ brand platform through October by telling stories about a group of young, dynamic athlete ambassadors from around the world who are changing the face of their sport and redefining the social construct of the modern athlete. The ‘New Idols, New Generation, New Excellence’ campaign strand, conceived by… Continue reading Alcott, Brown, Richardson & Nike Expand ‘Play New’ And Redefine Social Construct Of Modern Athletes
The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association
‘The Match Against Bullying’, an activation which took place between March 2018 and October 2019, was a community and cause sponsorship initiative by Swedish FA and national stadium sponsor Swedbank working in tandem with the Friends Foundation charity on an integrated anti-bullying initiative in Sweden based around a World Cup warm up match and led… Continue reading The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association
Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Late February saw tech behemoth Apple expand its ongoing, global ‘Shot On iPhone’ initiative through a fresh sports strand of the campaign that saw the brand furnish eight hockey teams with the iPhone XS This new sports phase of the long-running outdoor campaign best known for showcasing consumer shots of striking landscapes and portraits,… Continue reading Apple ‘Shot On iPhone’ Expands Via NHL Player XS OOH & Instagram Hockey Campaign
Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
‘Want It All’ is a multi-platform initiative, with national and local strands, that heralds the new NBA 2017/18 season. Lead by a spearhead TV commercial, set to Public Enemy’s ‘Shut Em Down’, it was created in harness with long-term Nike agency Wieden + Kennedy (Portland) and director by F Gary Gray (of Straight Outta… Continue reading Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
