A week ahead of the start of the Tokyo 2020 Paralympics, the International Paralympic Committee (IPC) teamed up with the International Disability Alliance (IDA) to launch an initiative called #WeThe15 designed not just to be a marketing campaign but to start a movement to put disability at the heart of the inclusion agenda. Developed… Continue reading IPC & Partners Leverage Tokyo Paralympics To Launch #WeThe15 Campaign/Movement
Tag: Portland
Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
Urging everyone to be part of the change (and part of the protest), Nike and partner agency Wieden + Kennedy, Portland launched a spot called ‘For Once, Don’t Do It’ in response to the protests sweeping the USA following the death of George Floyd after police in Minneapolis kneeled on his neck for almost nine… Continue reading Nike’s ‘For Once, Don’t Do It’ Simple, Supportive Call-To-Action Response To US Race Equality Protests
Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
‘Want It All’ is a multi-platform initiative, with national and local strands, that heralds the new NBA 2017/18 season. Lead by a spearhead TV commercial, set to Public Enemy’s ‘Shut Em Down’, it was created in harness with long-term Nike agency Wieden + Kennedy (Portland) and director by F Gary Gray (of Straight Outta… Continue reading Nike’s Joyous NBA Season-Opening ‘Want It All’ Campaign Visualises A Hoops Dream
Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Mid June sees Nike Australia team up with a set of athlete ambassadors to launch a new brand campaign revolving around ‘No Turning Back’ moments in sport. Developed in harness with long-term creative agency partner Wieden+Kennedy (Portland), the initiative is a call to arms to reawaken young Aussies and inspire them to celebrate the… Continue reading Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
