A high profile team of Australian sports stars from different disciplines team up together to front a new campaign called ‘HeadCoach’ by Headspace (the National Youth Mental Health Foundation) to raise awareness of and promote mental health fitness. The campaign, which has been developed in harness with PlayersVoice, features seven well known Australian athletes… Continue reading Headspace Australia’s Athlete-Fronted, Video-Led Male Mental Health Fitness Campaign
Tag: James Tedesco
NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
At the start of March, the NRL rolled out a new pre-season brand campaign, called ‘This Is How We League’, taking inspiration from the culture of the modern game and what it means to fans. With a focus on themes such as ‘tribalism’ and ‘egalitarian spirit’, as well as on the players and their… Continue reading NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
Mid June sees Nike Australia team up with a set of athlete ambassadors to launch a new brand campaign revolving around ‘No Turning Back’ moments in sport. Developed in harness with long-term creative agency partner Wieden+Kennedy (Portland), the initiative is a call to arms to reawaken young Aussies and inspire them to celebrate the… Continue reading Integrated Nike Australia ‘No Turning Back’ Aims To Inspire Youth & Reawaken Love For Sport
