A week ahead of the start of the new 2019/20 Premier League season, official broadcaster BT Sport began to build buzz with an AI prediction initiative called ‘Script Of The Season’. Ahead of kick-off, the media/telco began to boost excitement ahead of the Premier League, Champions League and Europa League, the BT Sport marketing team set data partners… Continue reading Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
Tag: Pre Season Campaign
MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series
Major League Baseball’s Spring Training is under way and for fans of the Seattle Mariners that means the launch of the club’s much-loved and highly anticipated pre-season promotional spot series. Each year the Mariners, in harness with local Seattle agency Copacino+Fujikado, roll out a series of wry, comic commercials – starring players from the… Continue reading MLB’s Seattle Mariners Launch Their Annual Spring Training Comedy Commercial Series
NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
At the start of March, the NRL rolled out a new pre-season brand campaign, called ‘This Is How We League’, taking inspiration from the culture of the modern game and what it means to fans. With a focus on themes such as ‘tribalism’ and ‘egalitarian spirit’, as well as on the players and their… Continue reading NRL Launch Pre-Season ‘This is How We League’ Brand Work (With Murals & Mobile Customisable Club Memes)
