In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
Tag: Opta
Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
A week ahead of the start of the new 2019/20 Premier League season, official broadcaster BT Sport began to build buzz with an AI prediction initiative called ‘Script Of The Season’. Ahead of kick-off, the media/telco began to boost excitement ahead of the Premier League, Champions League and Europa League, the BT Sport marketing team set data partners… Continue reading Premier League/UEFA Broadcaster BT Sport AI ‘Script The Season’ Builds Buzz Before Kick-Off
Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Official RWC 2015 tournament provider Duracell launches its #PowerCheck initiative (in harness with Opta) with a campaign fronted by Wales star Sam Waburton. At the core of the campaign is the battery brand’s Facebook-focused, live player performance digital indicator. Through the entire tournament, Duracell will work with sports data outfit Opta to update… Continue reading Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
