In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
