Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: #Priceless
Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard leveraged its partnership with Major League Baseball (MLB) during the 2022 World Series through a multi-phase, integrated ‘Priceless‘ activation programme that included a flagship TV spot starring legendary MLB pitcher CC Sabathia and called ‘This Is Your Game’. Created by agency McCann, the spot starring the former World Series winner who pitched for… Continue reading Mastercard ’22 MLB World Series ‘This Is Your Game’ Ad Marks Priceless Platform Anniversary
Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Leveraging its UEFA Champions League partnership through its long-running ‘Priceless’ platform, main sponsor Mastercard activated around the 28 May Champions League Men’s Final by releasing a film featuring tournament winner Lionel Messi’s boyhood memories of leaving home to play for FC Barcelona. While this year’s final is between Liverpool FC and Read Madrid, brand… Continue reading Mastercard UEFA CL Activation Shows Young Messi’s First Flight To Play For FC Barcelona
Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
In the build up to the UEFA Champions League Final in May 2021, Mastercard rolled out a ‘statistics versus heart’ marketing campaign to run in parallel to its match mascot rights work (which switched from physical to virtual during the pandemic) and its priceless message from José Mourinho activation strand. Working with Opta’s Stats… Continue reading Mastercard’s ‘FansVFacts’ UEFA Champions League Campaign Focuses On Unlikely Comebacks
Mastercard Partners With Riot Games As First Global Partner Of League Of Legends
Mastercard has penned a global partnership with Riot Games’ League Of Legends – the world’s largest eSport property in a deal that will see it roll out its ‘Priceless Experiences’ programme to the competitive gaming community The deal was announced with a partnership launch video amplified across its own digital and social… Continue reading Mastercard Partners With Riot Games As First Global Partner Of League Of Legends
MasterCard’s Red Sox Deal Fronts ‘City of Champions’ #PricelessBoston Initiative
MasterCard continues its city sponsorship strategy by offering cardholders a set of one-of-a-kind Boston experiences that blend partnerships ranging from the Boston Red Sox to the Boston Pops concert series Launched in April and running under the #PricelessBoston hashtag, this latest iteration of the payment’s brand’s cities programme spans dozens of unique in-person experiences.… Continue reading MasterCard’s Red Sox Deal Fronts ‘City of Champions’ #PricelessBoston Initiative
