Leveraging the restart of the tournament, February saw UEFA partner Mastercard launch a UEFA Champions League Web 3.0-based trivia game offering fans a chance to win tickets to this season’s London final. Fans can collect ‘Mastercard X UEFA Champions League’ branded digital passes via the newly introduced pass to priceless platform and the payments giant… Continue reading Mastercard Launches Web 3.0 NFT UCL Trivia Game & Ticket Contest
Tag: Trivia
Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer. Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
Now in its seventh year as a corporate partner, LG’s umbrella objective for its 2016 multi-strand March Madness ‘Do Game Day Right’ initiative is to ensure fans have ‘the ultimate tournament game day experience’ and one key strand of its 2016 activity focused on team (and product) colours. The brand linked up with ‘official… Continue reading LG’s NCAA March Madness ‘Do Game Day Right’ Campaign Focuses On Team Colours
