Activating around its athlete ambassador partnership with Golden State Warrior Steph Curry and leveraging spiking NBA interest around the play-offs, Under Armour’s new real-time trivia app starts as soon as the super star shooting guard nailed his first 3-pointer. Launched to coincide with the NBA play-offs, the first round of ‘Steph IQ’ tipped off… Continue reading Under Armour’s Steph IQ Live Trivia App Starts Ticking When Curry Hits His First 3-Pointer
Tag: Play Offs
NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
During early June’s NBA Finals, sports drink and NBA partner Gatorade focused on its ‘Freaks’ partnership with DC Comics in the form of an online animated strip starring Miami Heat star Dwyane Wade. The branded digital ‘Freaks’ animated comic strips are hosted on a new website at www.gatorade.com. Wade’s Miami Heat outfit may have… Continue reading NBA’s Wade Fronts Gatorade ‘Freaks’ DC Comics Online Strip
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
NBA sponsor Gatorade is leveraging ancient military tactics texts in its latest street skills basketball campaign in China. A new campaign from the energy drinks brand and its agency DDB Shanghai brings ancient Chinese classic ‘The 36 stratagems’ to initiative promoting the NBA Finals in June. Spearheaded by a TV spot, but also… Continue reading Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
