Early September sees the Welsh FA relaunch ‘Together Stronger’ ahead of the team’s match against Moldova as it seeks to continue to revolutionise the perception of Welsh football. The refreshed identity sees host country Russia provide the starting creative point for the campaign graphics. Agency Designroom Sport stuck with the successful ‘Together Stronger’… Continue reading Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers
Tag: Real Time Response
World Cup Magic Spray In Social Shaving Foam Wars
World Cup watchers around the globe have been fascinated by the referees’ magic spray and, as with most things that become a social media sensation, rival brands have been newsjacking the foam phenomenon. While the spray has been a familiar part of the referee’s kit throughout the last season in Latin American and the MLS,… Continue reading World Cup Magic Spray In Social Shaving Foam Wars
Nike’s Hails LeBron James & NBA Sponsors Go Digital
Nike’s ‘The Ring Maker’ campaign: a cynical piece of premeditated marketing or a clever low latency sports event real time response? You decide! The very first commercial to air in the ad break immediately following the end of the final game of the 2012 NBA playoffs was a new Nike Basketball spot celebrating… Continue reading Nike’s Hails LeBron James & NBA Sponsors Go Digital
