Tag: Identity

Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets

Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’.   The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets

NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

The start of November saw NHL franchise Arizona Coyotes introduce a community-focused, culture-driven rebrand called ‘We Hockey’ to amplify the resurgence in Arizona hockey.   Launched as the NHL season kicks into gear, the Coyotes campaign reflects its unusual positioning as a professional ice hockey team born and built in the least likely place for… Continue reading NHL Team Arizona Coyotes ‘We Hockey’ Rebrand Brings Inclusivity To Hockey

UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition

The second half of March, immediately ahead of the first round of qualifying matches, saw UEFA launch a new brand identity for Euro 2020 The identity, which was developed in harness with graphics agency Jump, spans redesigned on and off-air brand identity which will run through the UEFA European Qualifiers.   The new identity suite… Continue reading UEFA Reveals Euro 2020 Qualifiers Brand Identity & ‘Skillzy’ Mascot Team’s ‘Your Move’ Competition

NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand

In a shake-up of both its seasonal and creative ad strategy, this autumn sees the National Collegiate Athletic Association (NCAA) has released a new series of commercials featuring celebrities to drive interest in the new football season   Previously, the NCAA has historically used its college basketball Final Four showpiece tournament to launch its new… Continue reading NCAA New Fall-Timed, Celebrity-Fronted Ad Strategy Aims To Refresh College Sports Brand

Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion

Mid September sees Virgin Australia activate its Australian Football League (AFL) rights with a new ‘Together We Fly’ campaign that aims to uses fan passion and team colours to showcase diversity and unity.   Fronted by three AFL stars, the initiative is led by a 60-second hero commercial that highlights the spirit of the league… Continue reading Virgin Australia AFL Finals Camapign Celebrates Colour-Led Player/Fan Diversity & Passion

Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers

Early September sees the Welsh FA relaunch ‘Together Stronger’ ahead of the team’s match against Moldova as it seeks to continue to revolutionise the perception of Welsh football.   The refreshed identity sees host country Russia provide the starting creative point for the campaign graphics.   Agency Designroom Sport stuck with the successful ‘Together Stronger’… Continue reading Welsh FA Tweaks ‘Together Stronger’ Ahead Of Wales FIFA’s Russian World Cup Qualifiers

Toronto Raptors ‘We The North’ Embraces Difference

In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite the nation’s basketball fans by reversing long held perceptions and shattering myths about the franchise’s supposed (non-US) lack of status and validity.   Long mocked by… Continue reading Toronto Raptors ‘We The North’ Embraces Difference