California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education. The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film
Tag: Mission Statement
ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
An international athlete/brand values-based campaign from sportswear brand ASICS running in print across EMEA under the title ‘Pledge To Athletes’ leveraged spiking tennis fever around The Championships, Wimbledon through a simple, yet powerful copy-led spot which reinforced the brand’s core values. Created in harness with agency Neil A Dawson & Company and rolling out… Continue reading ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
Toronto Raptors ‘We The North’ Embraces Difference
In the days immediately before the Toronto Raptors take on the Brooklyn Nets in the play-offs, Canada’s only NBA team rolled out a fresh campaign that aims to unite the nation’s basketball fans by reversing long held perceptions and shattering myths about the franchise’s supposed (non-US) lack of status and validity. Long mocked by… Continue reading Toronto Raptors ‘We The North’ Embraces Difference
