An international athlete/brand values-based campaign from sportswear brand ASICS running in print across EMEA under the title ‘Pledge To Athletes’ leveraged spiking tennis fever around The Championships, Wimbledon through a simple, yet powerful copy-led spot which reinforced the brand’s core values. Created in harness with agency Neil A Dawson & Company and rolling out… Continue reading ASICS ‘Pledge To Athletes’ Print Campaign Leverages Tennis Fever To Reinforce Brand Values
Tag: Brand Values
‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
In Australia Audi has activated its AFL Hawthorne Football Club sponsorship with the launch an integrated campaign called ‘Greatness Never Rests’. Developed in harness with agency 303 MullenLowe (with post production from Fin and FX/music by Rumble Studios), Audi’s inaugural AFL marketing for the Hawks is spearheaded by a TV spot called ‘The Impossible… Continue reading ‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Mid January saw E.ON kick off its IBU World Cup Biathlon sponsorship work with a German campaign called ‘Faszination Biathlon’ that revolves around dressing one of the star competitors in a stunning ski suit covered with LED lights. Olympic champion Manuela Henkel competed on the biathlon course wearing a full LED suit – which… Continue reading E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
