Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Tag: Positioning
‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
In Australia Audi has activated its AFL Hawthorne Football Club sponsorship with the launch an integrated campaign called ‘Greatness Never Rests’. Developed in harness with agency 303 MullenLowe (with post production from Fin and FX/music by Rumble Studios), Audi’s inaugural AFL marketing for the Hawks is spearheaded by a TV spot called ‘The Impossible… Continue reading ‘Greatness Never Rests’ Activatives Audi Australia’s AFC Hawthorne Sponsorship
Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
To misquote Oscar Wild, it seems it’s true that ‘life imitate ads more than ads imitate life’. After all, Australian tennis star Nick Kyrgios foul-mouthed tirade on day three of Wimbledon 2015 mimicked his new Beats By Dre commercial which mocks the tennis rule that ‘audible obscenities are strictly prohibited’. Express yourself by… Continue reading Rebel Kyrgious Fronts Beats By Dre ‘Play Your Own Rules’ Wimbledon Ambush
