Aston Martin Aramco Cognizant Formula 1 Team (AMF1) introduced its new team positioning and visual identity with the launch of its 2023 car – the AMR23 – through an integrated campaign titled ‘New Energy’. The British based AMF1 racing team partnered with global communications agency Havas for the season-long ‘New Energy’ brand platform which,… Continue reading Aston Martin F1 Launch New Car, Team & Visual Identity Via ‘New Energy’ Campaign Spanning All Assets
Tag: Launch Campaign
Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
The NBA launched is reimagined official league app in the final week of September through an integrated campaign which described the software application as ‘The All-In-One Destination for NBA Fans of Every Team’. The all new NBA App is a product developed by NBA Digital – the league’s joint venture with Turner Sports –… Continue reading Reimagined Official NBA App Launched Via An Integrated League Campaign Ahead Of 2022 Season Tip Off
AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
New Australian Open champion and all-time men’s tennis Grand Slam record holder Rafel Nadal fronted Kia’s integrated ‘Make Your Move’ sustainability-themed campaign through January/February to promote the auto brand’s new EV6 electric vehicle. ‘Make Your Move’, which was shot on location around Nadal’s home in Mallorca and in London, sees the newly crowned men’s… Continue reading AO Champ Rafa Nadal Fronts Kia’s ‘Make Your Move’ EV6 Sustainability-Themed Campaign
All Blacks Rugby Trio Promote Own Drinks Brand Grins Launch Via ‘A Great Drink For A Great Moment’
A trio of All Blacks – current stars Damian McKenzie and Anton Lienert-Brown, plus former player Stephen Donald – teamed up in November and December to front the launch of their own low sugar ready-to-drink (RTD) drinks brand Grins. The company was founded by the three sportsmen and the brand’s name is actually current… Continue reading All Blacks Rugby Trio Promote Own Drinks Brand Grins Launch Via ‘A Great Drink For A Great Moment’
Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
Promoting EA’s best-selling FIFA 21 for next generation consoles, a new campaign conceptualised by agency Adam & Eve/DDB is spearheaded by incredibly realistic-looking graphics to promote the game’s release on the brand new PlayStation 5 and Xbox Series X. Adam & Eve/DDB’s ‘Feel Next Level’ is fronted by a hero ad featuring a strong… Continue reading Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
LA28 Campaign Unveils Dynamic Logo With ‘Ever-Changing A’ & Games Creative Team Stories
The start of September saw the Local Organising Committee for the Olympic and Paralympic Games Los Angeles 2028 roll out a creative, diverse and flexible logo spearheading a story-led promotional campaign for LA28 Reveals. The logo design set out to be representative of the digital age and is thus not only animated, but will… Continue reading LA28 Campaign Unveils Dynamic Logo With ‘Ever-Changing A’ & Games Creative Team Stories
Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture
EA Sports has created a new signature Ronaldo skill move, called the Tornado’ to sit at the heart of its launch campaign for the latest iteration of the world leading football game FIFA 18. The worldwide campaign, running under the ‘More Than A Game’ tagline and developed in harness with creative agency Adam &… Continue reading Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture
Nike Multiphase HyperVenom Work Most Successful Ever
Nike says its 8% quarterly revenue rise shows its strategic refocus around marketing its core running, basketball and football categories has paid dividends. At the heart of this success have been the Flyknit running shoe and its blockbuster launch campaign for its HyperVenon boot. Nike itself hail it as the ‘most successful boot launch… Continue reading Nike Multiphase HyperVenom Work Most Successful Ever
Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
Premium jeweller Van Cleef & Arpels joined forces with high end private banking brand Coutts & Co to co-sponsor the Royal Ballet’s new production of Balanchine’s Jewels. A real case of synergy between sponsor, rights owner and event (not to mention consumer demographic). The fit for Van Cleef was ideal and the sponsorship… Continue reading Van Cleef Sponsors Royal Ballet’s ‘Balanchine Jewels’
