EA Sports has created a new signature Ronaldo skill move, called the Tornado’ to sit at the heart of its launch campaign for the latest iteration of the world leading football game FIFA 18. The worldwide campaign, running under the ‘More Than A Game’ tagline and developed in harness with creative agency Adam &… Continue reading Ronaldo’s ‘El Tornado’ Skill Move Fronts EA Sports’ Fifa 18 Launch Work & Aims To Link Gaming To Culture
Tag: FIFA 18
Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
An innovative collaboration between Electronic Arts and Coca-Cola sees the soft drinks giant add its first virtual athlete ambassador by sponsoring EA Sports FIFA 18 in-game virtual player Alex Hunter. The partnership is spearheaded by a new Coke spot, running across Coke’s online platforms such as YouTube and Twitter, that sees a young fan… Continue reading Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
‘Fueled By Ronaldo’ Spot Sees Real Madrid Cover Star Tease Integrated EA Sports FIFA 18 Campaign
Cristiano Ronaldo not only graces the cover of the upcoming FIFA 18 game, but also stars in the first promotional trailer which spearheads a phased, multi-platform campaign Real Madrid’s all-time top scorer is the cover star of the latest iteration of the mega-selling EA Sports game – which will launch worldwide on 29 September.… Continue reading ‘Fueled By Ronaldo’ Spot Sees Real Madrid Cover Star Tease Integrated EA Sports FIFA 18 Campaign
