An innovative collaboration between Electronic Arts and Coca-Cola sees the soft drinks giant add its first virtual athlete ambassador by sponsoring EA Sports FIFA 18 in-game virtual player Alex Hunter. The partnership is spearheaded by a new Coke spot, running across Coke’s online platforms such as YouTube and Twitter, that sees a young fan… Continue reading Coca-Cola Signs Its First in-Game ‘Virtual Athlete’ Alex Hunter In Electronic Arts Sports FIFA 18
