In June and July, gamers and football fans got their first look at EA Sports FC 24 – the world’s biggest sports game formerly known as FIFA – through a multi-faceted launch campaign that included a big-budget launch event in Amsterdam, a ‘Haa-Land’ campaign focusing on Norwegian cover star and Manchester City FC striker Erling… Continue reading EA FC24 Gameplay Launch Spans Event, Teaser, Trailer, Tie-Ups & ‘Welcome To Haa-Land’ Ad
Tag: EA Sports
EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
An interesting student campaign called ‘The Real Player Mode’ published in Colombia, Ecuador and Peru in September 2022 was developed for fast rising sportswear brand Gymshark and sought to build the brand’s links with and connections to some of the world’s 3 billion gamers – many of whom love sports video games, but don’t actually… Continue reading Gymshark’s ‘Real Player Mode’ Gaming Initiative In Colombia Connects Virtual & Physical Sport
Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
Fronted by 2021 Italian Grand Prix winner Daniel Ricciardo, September saw EA Sports launch a campaign called ‘After The Apex’ to promote the latest version of its Codemasters F1 game. The four-film content series for F1 2021 gets off the grid with a spot featuring the Australian racing driver and giving viewers, gamers and… Continue reading Italian GP Champ Daniel Ricciardo Fronts EA Sports Codemasters F1 ‘After The Apex’ Content Series
EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
EA Sports Launch ‘Win As One’ Social Series With Phil Foden’s Ode To Stockport Spot
Late February saw EA Sports roll out the first of a three-part series online film series called ‘Win As One’ which is fronted by a trio of star players and explores the topics of community, family and friendship. The inaugural spot in the series stars young Manchester City and England star Phil Foden who… Continue reading EA Sports Launch ‘Win As One’ Social Series With Phil Foden’s Ode To Stockport Spot
EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
To support the global launch of the latest iteration of EA Sports iconic football gaming franchise FIFA 21, following on from the core campaign led by ‘Official Trailer’ and ‘Next Gen’, the gamesmaker teamed up with agency 20something and production company Kode to create a film series where famous footballers play the game and which… Continue reading EA Sports FIFA 21 Launches ‘Boot Room’ Social Series With Alex Scott, Gary Lineker & Phil Foden
Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
Promoting EA’s best-selling FIFA 21 for next generation consoles, a new campaign conceptualised by agency Adam & Eve/DDB is spearheaded by incredibly realistic-looking graphics to promote the game’s release on the brand new PlayStation 5 and Xbox Series X. Adam & Eve/DDB’s ‘Feel Next Level’ is fronted by a hero ad featuring a strong… Continue reading Football Gaming Gets Hyper Realistic In Launch Campaign For FIFA 21 Next-Gen
Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
23 July saw EA Sports launch a spot teasing the release of its flagship FIFA 21 football game fronted by former France and Manchester United forward Eric Cantona. Timed to coincide with the climax of the main European league seasons, the online film mixes gameplay with footage of housebound players. It was created… Continue reading Cantona & Mbappé Front EA Sports’ FIFA 21 Teaser Leveraging Climax Of European Soccer Seasons
EA Sports NHL & Adidas Team Up For Crossover Campaign Called ‘Take Notice’
Late 2019 saw the launch of an innovative, animated crossover campaign from EASports NHL and Adidas featuring superstars from both the NFL and the NBA. The Minnesota Vikings receiver Adam Thielen, star of the Pittsburgh Steelers offence JuJu Smith-Schuster’s and the Toronto Raptors point guard Kyle Lowry’s make a splash in the world of… Continue reading EA Sports NHL & Adidas Team Up For Crossover Campaign Called ‘Take Notice’
EA Sports Madden NFL 20 Rolls Out New NFL Season Kickoff Marketing Phase Led By Gamers & Players
Following July’s initial launch marketing for Madden NFL 20, EA Sports rolled out a further burst of marketing to leverage the start of the new 2019/20 football season with a campaign phase that showcased a few of the featured players in their own humorous spots. Working with agency Johannes Leonardo, this phase saw a… Continue reading EA Sports Madden NFL 20 Rolls Out New NFL Season Kickoff Marketing Phase Led By Gamers & Players
Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament
For the start of the new season Pizza Hut has penned a new football partnership with EA Sports to become the official sponsor of the Madden NFL 20 Championship Series – a deal which sees the ;pizza chain have its own virtual stadium. The series, which is an esports event where fans and players… Continue reading Pizza Hut Signs First Virtual Sponsorship Stadium Deal With Madden NFL Tournament
