Timed to boost the 6 November release of the latest FM24 edition, Microsoft-owned games console Xbox partnered with video game and entertainment giant Sega and Bromley FC to give Football Manager fans the chance to win a stint as a support performance tactician via a campaign called ‘The Everyday Tactician’. One skilled gamer is offered… Continue reading Xbox ‘The Everyday Tactician’ Campaign Offers ‘Football Manager 24’ Gamers Chance Of Bromley FC Coaching Job
Tag: Media Partner
Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes
Beauty brand LUX brought to life its commitment to supporting women against everyday sexism in April by teaming up with Volleyball South Africa at the Durban Open on an initiative called ‘Change The Angle’ which set out to start a conversation in the sports media about sexist camera angles. The Unilever brand worked with… Continue reading Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes
MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement
Major League Baseball (MLB) and social streaming partner Twitter emphasised the ‘World’ in a ‘World Series’ #PostcardsFromHomePlate initiative in which tweets from baseball fans in several languages were converted into physical postcards in the World Series’ host ballparks. Kicking off on 12 October, the initiative began when the official @MLB Twitter handle tweeted a call-to-action to fans… Continue reading MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement
League Partner Twitter Reinforces ‘The WNBA Is So Important’ In 2021 Finals Campaign
As the 2021 WNBA Finals tipped off, a 2017 Twitter Sports post sparked a 25th anniversary celebration as Twitter Sports supported its WNBA partnership via a campaign called ‘WNBA Hero Tweet’. Whilst the majority of the 140-/280-character tweets sent on Twitter have very short shelf lives, the one posted by Bleacher Report co-founder Ari… Continue reading League Partner Twitter Reinforces ‘The WNBA Is So Important’ In 2021 Finals Campaign
EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
A celebrity-fronted marketing campaign promoting the latest iteration of Electronic Arts (EA) flagship Madden NFL 22 game introduces viewers, gamers and football fans to ‘Madden Land’. The ‘Madden NFL 22 promotes the game’s new features and Dynamic Gameday Technology which uses AI to enhance gameplay via crowd animations, sideline views and player reactions. … Continue reading EA ‘Madden NFL 22’ In-House Launch Campaign Introduces Fans To Fun-Filled ‘Madden Land’
England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots
The 23-person England squad announcement for the 2019 FIFA Women’s World Cup in France squad was revealed socially through an FA multi-stage campaign throughout the morning of 8 May ensuring each player had their own special moment in the form of a personal celebrity video announcement. The squad reveal campaign was first teased socially… Continue reading England Women’s World Cup Squad Revealed Via Player-Specific Celebrity Congrats Social Spots
Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
Hyundai, both an official FIFA partner and also an official sponsor of the Spanish national squad, rolled out a collaborative competition to spearhead its Spnaish activation via an eclectic, craft centred campaign called ‘La Caravana de la Afición’ (The Caravan of the Supporters). The initiative, which was run in collaboration with the national newspaper… Continue reading Hyundai’s Craft Led, Consumer Created ‘Caravan Of The National Team’ Backs Spain At The FIFA World Cup
SPN India Launches #MeriDoosriCountry Campaign To Promote Its Russia 2018 Coverage
A month ahead of the 2018 FIFA World Cup kick-off saw Sony Pictures Networks India (SPN) launch a multi-platform, 30-day ‘Doosri Country’ campaign aimed at leveraging football fan frenzy in India. The campaign, which is being cross-promoted across the SPN network, runs under the title hashtag ‘#MeriDoosriCountry’ and promotes the broadcaster’s tournament telecast. … Continue reading SPN India Launches #MeriDoosriCountry Campaign To Promote Its Russia 2018 Coverage
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First
Title sponsor HSBC continues to inject innovation, dynamism and a contemporary groove into golf by bringing music to the Abu Dhabi HSBC Championship driving range and bringing four star players and a DJ to the on-course decks. A year after the tournament became the first European Tour event to allow shorts during practice rounds,… Continue reading Players (& DJ) Mix Music On Abu Dhabi HSBC Championship Driving Range Decks In Golf First
Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
The iconic role of Kentucky Fried Chicken founder Colonel Sanders has been given a football-season inspired makeover as none other than Jimmy Johnson takes over the role for a KFC commercial created specifically to run across NFL On Fox programming. The new Colonel Sanders spot features close ups of the broadcaster and former football… Continue reading Jimmy Johnson Plays The Role of KFC’s Colonel In Spoof ‘NFL On Fox’ Spot
Rogers Multi-Phase 4-Month NHL Broadcaster Campaign
As the NHL puck finally drops on the 2014/15 season, Canadian communications giant Rogers has really ramped up its multi-channel, marketing campaign promoting its new role as the exclusive broadcaster of the NHL in Canada,, This initially slow-burning, multi-phase marketing programme first kicked off as long as ago as 1 July – the date… Continue reading Rogers Multi-Phase 4-Month NHL Broadcaster Campaign
