Major League Baseball (MLB) and social streaming partner Twitter emphasised the ‘World’ in a ‘World Series’ #PostcardsFromHomePlate initiative in which tweets from baseball fans in several languages were converted into physical postcards in the World Series’ host ballparks. Kicking off on 12 October, the initiative began when the official @MLB Twitter handle tweeted a call-to-action to fans… Continue reading MLB & Twitter Team Up For #PostcardsFromHomePlate World Series Global Engagement
