Canadian supermarket brand IGA, a chain of independent grocers supplied by Sobeys (owned by Canadian grocery giant Empire) which franchises the name teamed up with agency Sid Lee to celebrates IGA’s sponsorship of Team Canada at the 2022 Beijing Olympics. The activation is spearheaded by a hero film called ‘The Athlete’: an animated spot… Continue reading IGA Activates Team Canada Tie-Up By Fuelling ‘The Athlete’ For Success With Animated Spot & Recipes
Tag: Super Market
Marcus ‘Radishford’ Rashford Joins Kevin The Carrot In Aldi’s Scrooge Based Christmas Campaign
England and Manchester United footballer Marcus Rashford MBE teamed up with supermarket Aldi for its 2021 Christmas campaign which includes a strand supporting the forward’s campaign to support food assistance for kids in need with 1.8 million meals being donated to UK families in need over the festive period. Rashford provides the voice and… Continue reading Marcus ‘Radishford’ Rashford Joins Kevin The Carrot In Aldi’s Scrooge Based Christmas Campaign
Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Retailer Aldi launched its Team GB activation a week ahead of the Winter Olympics with work led by ambassadors and former UK Olympic legends Torvill and Dean and Eddie the Eagle Edwards. The objective behind bringing British snow and ice athlete icons to the fore is to ‘show how the spirit of the Winter… Continue reading Team GB Partner Aldi’s Winter Olympic Activation Fronted By Eddie The Eagle & Torvill & Dean
Brazillian Football Club Swaps Player Shirt Numbers For Supermarket Price Promotions
Boasting many of football’s all time great players and teams, Brazil boasts a rich history at the elite end of the game, but lower down the league’s some of the country’s clubs are having to be increasingly imaginative when it comes to generating income. Few clubs have shown more commercial creativity than Fluminense de… Continue reading Brazillian Football Club Swaps Player Shirt Numbers For Supermarket Price Promotions
Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
At the core of new IRFU sponsor Aldi’s RBS 6 Nations activation programme is its ‘Kids Rugby Panel’ in a live advertiser funded programming partnership with tournament broadcaster RTE. Objective Aldi Play Rugby is a free initiative developed by the IRFU and supported by Aldi for young people in Ireland. The programme is a fun,… Continue reading Aldi Leverages IRFU Partnership Via RBS 6 Nations’ ‘Aldi Kids Rugby Panel’ On RTE
O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Ahead of the Autumn internationals, Aldi launch its ‘Play Rugby’ partnership with the Irish Rugby Football Union via an integrated campaign, fronted by former skipper Paul O’Connell, that aims to drive awareness and encourage participation in a brand-backed initiative to get school children more active. With the aim to encourage Irish primary school kids… Continue reading O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
