Tag: Paul O’Connell

Gillette UK Rolls Out Paul O’Connell’s ‘Made Of What Matters’ To Leverage Premiership Rugby Restart

To leverage the #RugyRestart, Gillette UK has rolled out a commercial featuring rugby legend Paul O’Connell which first aired in Ireland on Father’s Day.   A day ahead of the 14 August Premiership Rugby restart, the ad was amplified across the men’s personal care’s UK digital and social channels.   The former Ireland and Lions… Continue reading Gillette UK Rolls Out Paul O’Connell’s ‘Made Of What Matters’ To Leverage Premiership Rugby Restart

O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative

Ahead of the Autumn internationals, Aldi launch its ‘Play Rugby’ partnership with the Irish Rugby Football Union via an integrated campaign, fronted by former skipper Paul O’Connell, that aims to drive awareness and encourage participation in a brand-backed initiative to get school children more active.   With the aim to encourage Irish primary school kids… Continue reading O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative