Leveraging spiking women’s soccer interest around the upcoming 2023 FIFA World Cup, Puma Australia and Puma New Zealand’s ‘1975 OGs’ campaign shines a spotlight on the players who starred in the historic first international match between the two nations back in 1975. Launched on 11 June and created in harness with sport and entertainment… Continue reading PUMA Campaign Celebrates ‘The 1975 OG’ Female Football Stars Of The First Australia/New Zealand International
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The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Ahead of the Autumn internationals, Aldi launch its ‘Play Rugby’ partnership with the Irish Rugby Football Union via an integrated campaign, fronted by former skipper Paul O’Connell, that aims to drive awareness and encourage participation in a brand-backed initiative to get school children more active. With the aim to encourage Irish primary school kids… Continue reading O’Connell’s Stirring Speech Spearheads Aldi/IRFU’s ‘Play Rugby’ School Health/Excercise Initiative
Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation
Carling is leveraging interest in the start of the new English Premier League season with an integrated, multi-phase campaign led by a mascot-themed TV spot and activated around stadiums through a kit swap initiative called #ShirtAmnesty. The initial warm-up spot features brand duo Dylan and Jon, regular Carling ad characters, starring in a commercial… Continue reading Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation
VB Shouts The Nation In Ashes Defeat
In January Carlton & United Breweries, the official beer sponsor of the Australian national cricket team, honoured its pre tournament pledge to ‘Shout The Nation’ – buying the whole country a complimentary Victoria Bitter (VB) despite its Ashes loss to England. Back in November it promised to buy a VB can or stubby for… Continue reading VB Shouts The Nation In Ashes Defeat
