Carling launched the second phase of its new 2019 ‘Made Local’ UK campaign with a TV spot and long-form docu-film focused on its support for LGBTQ+ inclusive amateur football team Black Country Fusion FC. The campaign is spearheaded by a television commercial that introduces the team and its players and managements: ‘This is Wednesfield. Meet… Continue reading Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Tag: Carling
Carling’s UK ‘Golden Can’ Sales Promotion & Cash Giveaway Aims To Leverage A Summer Of Soccer
It’s not an official World Cup sponsor, but Carling is still leveraging its long term football marketing heritage and leveraging Russia 2018 with a ‘Golden Can’ sales promotion. The beer brand is making the most of its football associations during this summer’s soccer-fest by hiding 100 limited edition golden cans in random multipacks of… Continue reading Carling’s UK ‘Golden Can’ Sales Promotion & Cash Giveaway Aims To Leverage A Summer Of Soccer
Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
Carling teams up with former football stars Paul Ince and Jimmy Bullard for a UK spoof spot that reworks an iconic scene from The Godfather to spearhead its summer ‘Pay Per Inch’ promotion, leverage Euro 2016 excitement and ambush official UEFA beer rival Carlsberg. The initiative’s self-stated objective is to ensure fans maximise their… Continue reading Carling’s ‘The Guv.nor: Pay Per Inch’ Euros Ambush Precedes Next Season’s Premier League Partnership
Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation
Carling is leveraging interest in the start of the new English Premier League season with an integrated, multi-phase campaign led by a mascot-themed TV spot and activated around stadiums through a kit swap initiative called #ShirtAmnesty. The initial warm-up spot features brand duo Dylan and Jon, regular Carling ad characters, starring in a commercial… Continue reading Carling ‘Hoggy’ & ‘Shirt Amnesty’ Ambush Drives New EPL Season Anticipation
Carling Giveaway: Cheers To Queen’s Diamond Jubilee
Carling has signed up as the official beer of ‘The Big Jubilee Lunch’, with the Molsen Coors brand distributing 300,000 free bottles to local street parties. The Big Jubilee Lunch, part of the programme of events to celebrate the Queen’s Diamond Jubilee, is one of the celebration’s official events and thus has a set… Continue reading Carling Giveaway: Cheers To Queen’s Diamond Jubilee
