The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
Tag: #MoreThanAJacket
The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive
On 12 October The North Face launched its fall brand campaign to pay tribute to all the adventure-related customer memories made during the outdoor wear brand’s 55-year history. The integrated, multi-phase ‘It’s More Than A Jacket’ campaign calls on everyday explorers – as well as musicians RZA and Haim, plus athletes Conrad Anker and… Continue reading The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive
