The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history. Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign
Tag: Janina Kuzma
New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
The new ‘Earn The Fern’ brand platform is a multi-platform initiative supporting New Zealand’s Winter Olympians competing at PyeongChang 2018. The campaign revolves around exploring what athletes have to do to reach the elite level and earn the privilege of wearing the country’s iconic fern symbol. The initiative saw the New Zealand Olympic… Continue reading New Zealand Olympic Committee Launches New #EarnTheFern Brand Platform For PyeongChang
