Tag: Adventure

Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short

May saw adidas TERREX promote its hero hiking shoe – the Free Hiker 2 – through a film, influencer and competition led campaign called ‘United By Summits’ spearheaded by a film titled ‘Summit Of The Determined Dreamer’ featuring hiking influencer Arielle Shipe revisiting the majestic Pacific Crest Trail.   Created by agency Iris Worldwide, the… Continue reading Adidas TERREX Celebrates Long Distance Hikers & Promotes Free Hiker 2 With ‘United By Summits’ Docu-Short

NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign

Australia and New Zealand adventure and outdoorwear outfit Macpac released a multi-channel March campaign built on its ongoing ‘Weather Anything’ brand platform which went right up to the edge and then over the precipice to prove its products’ trustable durability.   The precarious campaign, created in harness with agency The Monkeys Melbourne, sought to showcase… Continue reading NZ Outdoor Brand Macpac Launches ‘Weather Anything’ Cliffhanger Campaign

#Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film

California based eco activist outdoorwear brand Patagonia, which was founded in 1973 by renowned climber Yvon Chouinard, marked its 50th anniversary with a multi-faceted initiative blending ads and marketing with participatory projects, events and adventure and environmental skills education.   The adventure apparel brand’s campaign, rolling out in late February and early March 2023, states… Continue reading #Patagonia50’s Multi-Faceted Anniversary Purpose Programme Led By ‘What’s Next’ Film

The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience

Adventure wear brand The North Face teamed up with Stept Studios for a crowdsourced Autumn campaign celebrating the history and heritage of its jackets led by spot starring GRAMMY nominated recording artist Japanese Breakfast.   The creative strategy for this 2022 marketing initiative was focused around one simple concept: The North Face jackets and their… Continue reading The North Face Bring Stories of Exploration to Life Via ‘It’s More Than a Jacket’ TVC & Museum Experience

The North Face Promotes New Collection Via Artist Collaboration & Social Campaign

The North Face launched its Autumn/Winter ‘It’s More Than A Jacket’ campaign in Australia and New Zealand with work honouring and celebrating memories and adventure stories from the brand’s 55-year history.   Rolling out from late April through the Southern Hemisphere’s Autumn and Winter season, this regional variation of the global marketing effort promotes both… Continue reading The North Face Promotes New Collection Via Artist Collaboration & Social Campaign

Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks

Outdoor lifestyle and adventure brand Merrell campaign called ‘More Less’ which seeks to inspire women to cast aside beauty gurus and gimmicks and instead encourage them to gear up for an outdoor hike.   The campaign, which saw the brand team up with independent creative agency Lafayette American and Mutt Films, mocks the false promises… Continue reading Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks

The North Face Continues To Champion ‘Never Stop Exploring’ Attitude Via Surreal Ad

The North Face’s latest campaign, rolling out in early March, takes viewers on a journey into another dimension – where time and space are of no consequence – fueled by a desire to ‘never stop exploring’.   The campaign, which was developed in harness with agency and production outfit C41 and directed by Leone, celebrates… Continue reading The North Face Continues To Champion ‘Never Stop Exploring’ Attitude Via Surreal Ad

The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai

The North Face is not an official Beijing 2022 and as such had to temporarily shutter its store in Genting Ski Resort for the duration of the Beijing 2022 Winter Olympics and Paralympics, but still found an imaginative way to leverage the event by opening the world’s coldest pop-up store.   Setting out to celebrate… Continue reading The North Face Opened The Coldest Pop-Up Store In China Developed With Fred & Farid Shanghai

The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive

On 12 October The North Face launched its fall brand campaign to pay tribute to all the adventure-related customer memories made during the outdoor wear brand’s 55-year history.   The integrated, multi-phase ‘It’s More Than A Jacket’ campaign calls on everyday explorers – as well as musicians RZA and Haim, plus athletes Conrad Anker and… Continue reading The North Face ‘More Thank A Jacket’ Marks 55 Years Via Ad & Crowdsourced Exploration Archive

Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series

Patagonia continued it ongoing ‘Worn Wear’ program, which champions the stories of the real people who genuinely wear the brand’s clothes, with a new campaign led by a fresh four-minute film and which also includes a digital hub and an online video series.   The ‘Worn Wear’ programme itself seeks to keep Patagonia products in… Continue reading Patagonia’s ‘Worn Wear: Better Than New’ Brand Documentary, Web Hub & Online Video Series

Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience

Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’.   The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience