Late January and early February saw the launch of the World Surf League’s (WSL) ‘We Are One Ocean’ campaign which calls for the protection of 30% of the planet’s oceans by 2030 (dubbed ‘30×30’) to further build support for its mission to protect nature and life on earth. The multi-channel campaign sees the global pro… Continue reading WSL Launches ‘We Are One Ocean’ Campaign & Petition Calling For Protection Of 30% Of The Ocean By 2030
Tag: Jeep
Bruce Springsteen Appears In First Ever Ad In Jeep’s ‘The Middle’ Super Bowl Unity Film
Kept firmly under wraps until just a day or two before the Big Game, one of Super Bowl LV’s most talked-about and definitely is most beautifully crafted spots was Jeep’s ‘The Middle’ commercial featuring Bruce Springsteen. The rock-and-roll super star, who up until this ad had always eschewed the lure of brand advertising, calls… Continue reading Bruce Springsteen Appears In First Ever Ad In Jeep’s ‘The Middle’ Super Bowl Unity Film
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers that ‘legends are not born, but are made’ and that excellence must be achieved through hard work on the toughest territory. Territory: Italy/ International … Continue reading Juventus & Jeep ‘Terrains’
Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
Jeep Australia launched its first local campaign activating its global partnership with the World Surf League (WSL) called ‘The Road To Hawaii’. Developed via Melbourne creative agency Dig&Fish and media agency Starcom to complement its global sponsorship of the World Surf League, the multi-channel campaign aims to act as a call to the waves… Continue reading Integrated WSL Campaign Sees Sponsor Jeep Use Spotify Dynamic To Drive Australians To The Waves
FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Fiat Chrysler Automobiles (FCA), the car company behind the Dodge, Jeep and RAM Trucks brands, leveraged Super Bowl LIII with a barrage of ad for its ‘Big Game Blitz’ initiative (led by a pro LA Rams themed commercial linking the team to the brand’s name) – none of which actually aired during the Big Game… Continue reading FCA’s Big Tease ‘Big Game Blitz’ Initiative Led By RAM Trucks ‘Roll Rams Roll’ Shared Team Name Tie-In
Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
Jeep, the official global automotive partner of the World Surf League, has rolled out a new virtual reality video-based experience called ‘Jeep Sessions: A Surfing Journey in 360’. The Jeep Sessions initiative shines a spotlight on WSL Championship Tour surfers Jordy Smith and Malia Manuel as they set out on their own Jeep brand adventure… Continue reading Jeep & WSL Release Virtual Reality ‘Jeep Sessions: A Surfing Journey In 360’ Experience
WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
December sees the World Surf League launch its first ever global campaign ‘Chaos Theory’ with a TV spot called ‘You Can’t Script This’ – perhaps illustrating that what was once a niche sport is moving towards the mass market. In fact the month is perhaps WSL most exciting ever with a nail-biting climax to… Continue reading WSL DIGITAL SUCCESS SEES SPORT & SPONSORS START MOVING TO THE MAINSTREAM
