New Balance and AS Roma celebrated their new kit sponsorship with a digital augmented reality game called ‘Run Roma’ running alongside the social announcement and PR campaign. Promoted socially across the club and the sports apparel maker’s social platforms and accessed via Roma’s Instagram channel, the animated gaming activation transports supporters into the heart… Continue reading New Balance & Roma Promote Kit Partnership Launch Via AR ‘Run Roma’ Gaming Activation
Tag: Serie A
Juventus & Jeep ‘Terrains’
‘Terrains’, which debuted in June 2019, is a video led television and social campaign from Jeep activating its primary sponsorship of Juventus which reminds fans and all viewers that ‘legends are not born, but are made’ and that excellence must be achieved through hard work on the toughest territory. Territory: Italy/ International … Continue reading Juventus & Jeep ‘Terrains’
AS Roma Uses Summer Signing Social Spots To Search For Missing Children In Italy & USA
Seria A side AS Roma switched from social silliness to seriousness as it used its digital reach, status and values to search for missing children. This initially sees the Italian football team use its summer signing social videos to shine a spotlight on missing people – thus using its social presence for social good.… Continue reading AS Roma Uses Summer Signing Social Spots To Search For Missing Children In Italy & USA
The Auction – Dacia & Udinese Calcio
Udinese and sponsor Dacia worked with agency Publicis Italia to turn a Serie A match against Lazio into a special live football auction: one which offered fans a chance to place a bid to buy one of the 11 different signed club jerseys that the Udinese players had worn during the game in order… Continue reading The Auction – Dacia & Udinese Calcio
FC Napoli Uses Tinder For Supporter/Striker Dates To Get Fans Closer To Forward Arkadiusz Milik
Italian Serie A side Napoli offered its fans a novel way to get to know attacker Arkadiusz Milik by going on a ‘date’ with the Polish international via a Tinder hook-up This inventive initiative saw the club partner with dating app Tinder to offer supporters a chance to meet the club’s star forward … Continue reading FC Napoli Uses Tinder For Supporter/Striker Dates To Get Fans Closer To Forward Arkadiusz Milik
The Dacia Family Project – Dacia & Udinese Calcio
The Dacia Family Project leveraged its partnership with Serie A club Udinese through an initiative which set out to persuade Udinese supporters’ to start a family (and thus grow the fan base) by giving away a seasonal ticket for them and the future supporter too. Territory: Italy Agency: Publicis Italy … Continue reading The Dacia Family Project – Dacia & Udinese Calcio
No Clowns Just Footballers Spot Fronts 1st Adidas ‘Our Way Or No Way’ Juventus Kit Launch
‘Our Way or No Way’ is the tagline for Adidas first Juventus home kit that is launched via a no-nonsense campaign spearheaded by a striking video called ‘No Clowns. Just Footballers’. Featuring a set of Juve stars (including Pogba, ) initially wearing colourful clown outfits before stripping down to the latest version of the… Continue reading No Clowns Just Footballers Spot Fronts 1st Adidas ‘Our Way Or No Way’ Juventus Kit Launch
#PirloIsNotImpressed Juve Fan Challenge Goes Viral
It certainly seems to take a lot to make the coolest man in the history of world football raise an eyebrow in impressed awe. Are you up to the challenge? Juggling knives, singing opera arias, or just being an attractive bikini-clad surfer don’t seem to do the trick. Andrea Pirlo doesn’t seem in the… Continue reading #PirloIsNotImpressed Juve Fan Challenge Goes Viral
