9 February saw Paralympics Australia launch a new campaign aimed at encouraging Australians to throw their support behind the Paralympic team ahead of the 2024 Paralympic Games in Paris. Titled ‘Imagine What We Can Do’, the campaign was developed by Publicis Worldwide Australia and inspired by Paralympics Australia’s new brand positioning ‘Imagine What We Can… Continue reading Paralympics Australia Launches ‘Imagine What We Can Do’ Campaign Ahead Of Paris 2024
Tag: Fan Engagement
Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
In April, Premier League club Chelsea FC sought to engage its Chinese fan-base during the absence of football due to COVID-19 through a dedicated livestream on Weibo and Douyin (the Chinese brand for TikTok). The engagement initiative marked the first time a non-Chinese football club had run a simultaneous livestream on both channels. … Continue reading Chelsea FC’s Livestream Show On 2004/05 Season Broadcast On Weibo & Douyin For Chinese Fans
Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown
Major League Baseball’s Milwaukee Brewers held a virtual fan event on Zoom inviting fans to dial in for a Q&A session with franchise players, personalities and executives. The first edition of the Brewers’ ‘Virtual Happy Hour’ series livestreamed on 23 April reached full capacity for the hour-long Zoom call. The cyber Happy Hour event was… Continue reading Milwaukee Brewers & Sponsor Miller Lite Host Zoom Virtual ‘Happy Hour’ For Fans In Lockdown
Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Leveraging the start of the fifth season of the Indian Super League (ISL), Jamshedpur FC launched a new campaign – ‘Saath Chalo, Jam Ke Khelo’ – celebrating football, the club and its home city, the spirit of togetherness and its greatest fan Developed in harness with agency JWT Kolkata, the 360-degree initiative pays tribute… Continue reading Jamshedpur FC Campaign Tribute To Its ‘Greatest Fan’ To Build Buzz Around ISL 5 Kick-Off
Minnesota Wild Launch New Season #ThisIsOurIce Tradition Of Fan-Created Playing Surface
The National Hockey League’s Minnesota Wild launched a new campaign, called ‘This Is Our Ice’, which kick-starts a new franchise tradition: inviting fans from across the state to bring their own water (from local lakes, ponds and streams) to create the team’s ice surface for the new season. The initiative aims to bring… Continue reading Minnesota Wild Launch New Season #ThisIsOurIce Tradition Of Fan-Created Playing Surface
FC Napoli Uses Tinder For Supporter/Striker Dates To Get Fans Closer To Forward Arkadiusz Milik
Italian Serie A side Napoli offered its fans a novel way to get to know attacker Arkadiusz Milik by going on a ‘date’ with the Polish international via a Tinder hook-up This inventive initiative saw the club partner with dating app Tinder to offer supporters a chance to meet the club’s star forward … Continue reading FC Napoli Uses Tinder For Supporter/Striker Dates To Get Fans Closer To Forward Arkadiusz Milik
Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
10 days ahead of the new NHL season, the Arizona Coyotes have rolled out a marketing initiative that axes the ad campaign clichés and old-school slogans and instead focuses entirely on the players and the team’s on-ice performance. According to the team, the tired, old-school ad approach is gone and has been replaced by… Continue reading Coyotes 2.0: A New NHL 2016/17 Season Ad Campaign That Claims Not To Be An Ad Campaign
Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
January sees a new activation wave – called ‘Do You Want More’ – in Microsoft’s ‘Passion Powers’ campaign leveraging its partnership with Real Madrid CF. Continuing a campaign that revolves around how the sponsor’s technology is helping the team – focusing on ‘power’, ‘purpose’ and ‘preparation’ – this latest initiative is spearheaded by an… Continue reading Microsoft Expands Real Madrid ‘Passion Powers’ Tie-Up Via ‘Do You Want More?’
Liverpool’s Twitter-Led #1in5million ‘New Number 5 (For A Day)’ Fan Engagement
Liverpool FC is celebrating passing five million Twitter followers by offering fans a chance to become the club’s new ‘Number 5’ – for one match only. Jurgen Klopp’s squad is currently without a No 5 (a shirt previously worn by club legends like Steve Staunton and Mark Wright), so it has launched the #1In5Million fan… Continue reading Liverpool’s Twitter-Led #1in5million ‘New Number 5 (For A Day)’ Fan Engagement
LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Japan’s hottest social network LINE, a free call and messaging app that has now truly gone global, is a key driver of the exploding trend of digital stickers which have now themselves become a fan engagement (and revenue generating) opportunity for sports brands. Among the world’s leading sports brands, two of the fastest to… Continue reading LINE’s ‘El Clasico’ Digital Stickers Engage & Monetise
Life Style Sports’ ‘In Your Face’ Connaught RFU Work
Life Style Sports, along with agency Atomic, has activated its sponsorship of Irish provincial rugby team ‘Connacht Rugby’ with a new campaign called ‘As Seen By The Opposition’. The campaign, launched to promote this season’s new Life Style Sports sponsored Connacht Kit, is based on the club’s long standing reputation for ‘toughness’. Indeed,… Continue reading Life Style Sports’ ‘In Your Face’ Connaught RFU Work
Man Utd/Google+ Offer Fans Virtual ‘Front Row’ Seats
Manchester United seem to need all the support they can get at the moment and the club’s latest link up with Google+ could offer an extra boost as 11 lucky fans are offered a chance to cheer the side on against Liverpool from a virtual ‘Front Row’ seat. The mechanic connects the fans via… Continue reading Man Utd/Google+ Offer Fans Virtual ‘Front Row’ Seats
