Man Utd/Google+ Offer Fans Virtual ‘Front Row’ Seats

Manchester United seem to need all the support they can get at the moment and the club’s latest link up with Google+ could offer an extra boost as 11 lucky fans are offered a chance to cheer the side on against Liverpool from a virtual ‘Front Row’ seat.   The mechanic connects the fans via… Continue reading Man Utd/Google+ Offer Fans Virtual ‘Front Row’ Seats

Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet

The real-time marketing trend goes on and this week’s stand out piece of digital opportunism came from restaurant brand Nando’s in response to the news of Sir Alex Ferguson’s retirement.   As the greatest manager of his era, perhaps of all time, brings to an end his reign at Old Trafford, quick witted marketers at… Continue reading Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet

Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby

  Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the Manchester derby – a dislike of Argentina striker Carlos Tevez.   So the betting brand has created a ‘Trash Your Tevez Shirt’ initiative. It is urging… Continue reading Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby