Adidas and Manchester United launched a new jersey campaign immediately ahead of the 2021/22 season kick-off to promote its third kit by teaming up with new UK-based sports marketing agency Homeground. The digital campaign was called ‘Made To Turn Heads’ and led by a 60-second hero spot spanning both sportswear brand and football club… Continue reading Adidas & Man Utd Launch ‘Made To Turn Heads’ 21/22 Third Jersey Campaign With New Agency Homeground
Tag: Sir Alex Ferguson
Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Mischievous (and PR stunt obsessed) Irish bookmaker Paddy Power is at it again – newsjacking stories around Manchester United faltering form since the departure of iconic manager Sir Alex Ferguson via a Fergie waxwork stunt outside Old Trafford. The Sir Alex wax statue (which really doesn’t look like the legendary manager at all),… Continue reading Paddy Power’s ‘Man Utd – Sir Alex Waxwork’ PR Stunt
Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet
The real-time marketing trend goes on and this week’s stand out piece of digital opportunism came from restaurant brand Nando’s in response to the news of Sir Alex Ferguson’s retirement. As the greatest manager of his era, perhaps of all time, brings to an end his reign at Old Trafford, quick witted marketers at… Continue reading Nando’s Real-Time ‘Fergie-Time’ Newsjacking Tweet
