Homeless charity Shelter’s 2022/23 #NoHomeKit campaign, developed in tandem with sport and entertainment agency Dark Horses, saw around 1000 clubs (both elite professional teams and grassroots amateur sides) sign up to swap their home kit for their away kit for games over the festive period to raise awareness and funds for Shelter frontline services fighting… Continue reading Shelter’s #NoHomeKit Saw 1000 Clubs Swap Shirts To Support Ending Homelessness
Tag: Third Kit
Adidas & AFC Ajax Third Kit Bob Marley Tribute Promoted Via ‘Don’t Worry About a Thing’ Campaign
Dutch football giant AFC Ajax and official kit supplier Adidas paid homage to Bob Marley with the launch of the team’s third kit in August through a campaign called ‘Don’t Worry About A Thing’. Most football supporters have adopted a (often random) song for their team which they belt out in unison at big… Continue reading Adidas & AFC Ajax Third Kit Bob Marley Tribute Promoted Via ‘Don’t Worry About a Thing’ Campaign
Adidas & Man Utd Launch ‘Made To Turn Heads’ 21/22 Third Jersey Campaign With New Agency Homeground
Adidas and Manchester United launched a new jersey campaign immediately ahead of the 2021/22 season kick-off to promote its third kit by teaming up with new UK-based sports marketing agency Homeground. The digital campaign was called ‘Made To Turn Heads’ and led by a 60-second hero spot spanning both sportswear brand and football club… Continue reading Adidas & Man Utd Launch ‘Made To Turn Heads’ 21/22 Third Jersey Campaign With New Agency Homeground
Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’
Launched on 10 August, days ahead of the start of the new Premier League Season, sportswear giant Adidas and Arsenal FC launched a joint campaign promoting the team’s third kit in the form of a mockumentary. The three-plus minute film promotes the new men’s, women’s and youth third strip via a tongue-in-cheek tribute to… Continue reading Adidas & Arsenal Launch Gunners’ Third Kit Via A Mockumentary Feature Fictional Fan ‘Len’
Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
Real Madrid has unveiled its new third kit through an environmental cause campaign fronted by EA Sports FIFA virtual athlete and new Los Blancos signing Alex Hunter. The hot pink, coral coloured jersey itself is made from recycled ocean plastic in what the sportswear giant, its ecology partner Parley For The Ocean and the… Continue reading Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
