Real Madrid has unveiled its new third kit through an environmental cause campaign fronted by EA Sports FIFA virtual athlete and new Los Blancos signing Alex Hunter. The hot pink, coral coloured jersey itself is made from recycled ocean plastic in what the sportswear giant, its ecology partner Parley For The Ocean and the… Continue reading Adidas, Parley, Real & EA’s Alex Hunter Launch Recycled Ocean Plastic Coral Reef Third Kit
Tag: Gareth Bale
Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Launched in mid June as the World Cup got under way, online retailer Wish leveraged the tournament with an integrated, global campaign that explores just what happens when famous footballers (not playing at the World Cup) have too much time on their hands. The answer, at least according to the brand, is gardening and… Continue reading Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
11 September saw Nissan celebrate a new three-year extension of its UEFA Champions League sponsorship through a new spot starring Real Madrid striker and the auto outfit’s athlete ambassador Gareth Bale. To activate around the partnership news, Nissan took endorser Bale to meet a group of Madrid school children for whom he was charged with recreating… Continue reading Bale School Stunt Rework 2014 Cup-Winning Goal To Celebrate Nissan UEFA Champions League Extension
Nissan Replaces Bale With Real Madrid Fan Ana Hernandez In Latest UEFA Champions League Spot
Nissan’s latest UEFA Champions League (UCL) campaign has replaced injured soccer star ambassador Gareth Bale with Real Madrid CF fan Ana Rueda Hernandez to star alongside player endorser Sergio Agüero. Hernandez, a student and part-time baker from Madrid, stars alongside the Manchester City striker in the official global automotive sponsor of the UCL’s latest… Continue reading Nissan Replaces Bale With Real Madrid Fan Ana Hernandez In Latest UEFA Champions League Spot
Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
France’s young midfield superstar Paul Pogba sits at the centre of the impressive line-up up player ambassadors fronting official UEFA partner Adidas’ Euro 2016 activation. Pogba’s unique style and strength of personality sees the host country’s most talked about player take the lead role amongst a galaxy of Adidas athlete ambassadors. The official sportswear… Continue reading Pogba & Co Head Adidas’ Player-Led, Multi-Platform ‘First Never Follows’ Euro 2016 Programme
Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
Adidas’ ongoing ‘There Will Be Haters’ campaign not only sees the brand push its F50 boot via a traditional media campaign, but also follow this through by enthusiastically defend its player ambassadors on Twitter showing that the brand is willing to do what it can to defend its ambassadors on social media and to put… Continue reading Adidas ‘There Will Be Haters’ Takes On The Twitter Trolls
