Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham. Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest
Tag: Tim Howard
Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Launched in mid June as the World Cup got under way, online retailer Wish leveraged the tournament with an integrated, global campaign that explores just what happens when famous footballers (not playing at the World Cup) have too much time on their hands. The answer, at least according to the brand, is gardening and… Continue reading Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Brands Hail Howard & Drive US Keeper Marketing Memes
US keeper Tim Howard broke World Cup records and, while his 15 saves against Belgium couldn’t prevent his side being beaten by Belgium, several brands (both sponsors and ambushers) were quick to leverage his achievements. The dominant approach to leveraging Howard’s impressive performance was to jump on the Howard meme internet bandwagon. While… Continue reading Brands Hail Howard & Drive US Keeper Marketing Memes
