Tag: QR Codes

NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Captain Morgan, the official spiced rum sponsor of the NFL, launched a new campaign on 14 September fronted by Victor Cruz and Action Bronson incentivising fans to take part in a mixed real-world and social scavenger hunt facilitated through hidden QR codes.   Timed to leverage the start of the 2023/24 football season, consumers are… Continue reading NFL Partner Captain Morgan Leads Fans On Season-Long ‘Follow The Captain’ Scavenger Hunt

Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes

Beauty brand LUX brought to life its commitment to supporting women against everyday sexism in April by teaming up with Volleyball South Africa at the Durban Open on an initiative called ‘Change The Angle’ which set out to start a conversation in the sports media about sexist camera angles.   The Unilever brand worked with… Continue reading Lux & Volleyball SA Challenge Sports Media To ‘Change The Angle’ Towards Female Athletes

Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

NFL beer partner AB InBev’s Michelob ULTRA’s Super Bowl spot sees Succession star Brian Cox pair up with tennis great Serena Williams in a Caddyshack style, golf-themed campaign which drives home a message about pairing: the only pair to rival its two stars is, according to the brand, beer and football.   Teased from 20… Continue reading Michelob ULTRA Big Game Brand Collab Links NFL, PGA Tour, Netflix To Brian Cox & Serena Williams

‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest

Frito-Lay, the official USA snack of the FIFA World Cup, rolled out the core commercial spearheading it Qatar 2022 activation built around an old-school ‘Soccer or Football’ debate between football legends Peyton Manning and David Beckham.   Created and produced by Frito-Lay’s in-house creative agency, the hero spot sees NFL Hall-of-Famer Manning and Champions League winner… Continue reading ‘Soccer or Football’ Spot Spearheads Frito-Lay FIFA Men’s World Cup Activation Which Includes, limited Editions, QR Codes & An Insta Stories Contest

Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce

Avocados From Mexico (AFM) teamed up with former NFL star Drew Brees for a ‘House Of Goodness’ multi-channel shoppable campaign and digital experience in the lead up to this year’s Big Game.   The Super Bowl marketing push, which leverages what has become the ‘biggest avocado occasion of the year’, sees the USA’s number one… Continue reading Drew Brees Fronts Avocados From Mexico ‘Big Game Welcome’ Super Bowl Push Spanning Ads, Branding, Experiences, Pop-Ups & Digital Commerce

Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign

The Heineken owned beer brand Tiger Beer teamed up with Korean captain and Tottenham Hotspur striker Son Heung-Min to front a multi-market, multi-channel ‘Year of Your Tiger’ campaign   The athlete ambassador advises people to make the ‘Year Of The Tiger’ the ‘Year Of Your Tiger’ in an integrated campaign – which runs under the… Continue reading Spurs & S Korea Striker Son Heung-Min Kicks Off Tiger Beer’s International & Integrated ‘Year Of Your Tiger’ Campaign

‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer

To mark National Beer Day, which in the USA fall on 7 April, Molson Coors launched a new running-led campaign called ‘Coors Beer Run’ which sees the brand give away 12-packs to consumers who complete (and track) a run in the shape of a ‘Coors Pure’ beer can.   The week-long initiative promotes the launch of… Continue reading ‘Coors Pure Beer Run’ Puts QR Codes On Runners & Incentivises Can-Shaped Runs To Promote Low Calorie Beer

PepsiCo Uses Snapchat For On-Pack ‘They Win, You Score’ Weekly NFL Game

As the US sports juggernaut that is the NFL thunders towards a new season, the league’s biggest brand partner PepsiCo launches a season-long competition offering fans a weekly game – offering rewards and prizes from products to Super Bowl tickets – via Snapchat.   Kicking off three weeks ahead of the NFL’s 2017/18 season, US… Continue reading PepsiCo Uses Snapchat For On-Pack ‘They Win, You Score’ Weekly NFL Game

Powerade/7-Eleven’s March Madness QR Code Cups

NCAA official sports drink Powerade, has linked up with 7-Eleven to celebrate March Madness by putting QR codes on its Big Gulp Cups to give fans access to exclusive video of memorable moments in Final Four tournament history.   With four collectible ‘Miracle Match-up Big Gulp’ cups, each featuring a former NCAA basketball student-athlete during… Continue reading Powerade/7-Eleven’s March Madness QR Code Cups