Coca-Cola sports drink brand Powerade teamed up with US Olympic super star Simone Biles to kick off its global Paris 2024 ‘Take A Pause’ marketing with an emotional campaign supporting athletes’ mental and physical health and inspired by how the most decorated gymnast of all time dealt with struggle. Objective This campaign, which is part… Continue reading Simone Biles Tunes Out The Noise In Powerade’s Paris 2024 ‘Take A Pause’ Olympic Campaign
Tag: Powerade
Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
Following on from its recent reformulation and rebrand, Coca-Cola owned Powerade teamed up with NBA star and athlete ambassador Ja Morant on an ambitious US campaign aimed at overhauling its sports drink category competitors – including runaway market leader Gatorade and rising rival BodyArmour. Powerade’s biggest US marketing burst to date sees the Memphis… Continue reading Powerade Teams Up With NBA Star Ja Morant To Go ‘From Underestimated To Undeniable’
Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is Power’ global communications platform seeks to challenge the ‘win at all costs’ mentality so often associated with contemporary sports culture by portraying ‘pauses’ – moments of… Continue reading Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
To leverage its status as the official sports drink of NCAA March Madness, Powerade kicked off a new campaign on 14 March celebrating the power in an athlete’s number and aimed at inspiring all athletes from kids to professionals. The idea behind ‘Powerade In Numbers’ is that, no matter the sport or the level… Continue reading Powerade Drops NCAA March Madness ‘Power In Numbers’ Campaign & Limited Edition Bottles
Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
Coca-Cola sports drink Powerade encouraged Australians to ‘Sweat It Out’ in a new campaign promoting Powerade ION4 Active Water fronted by soccer stars Sam Kerr and cross code Paralympian Dylan Alcott. The Australian women’s national football team skipper and Chelsea striker and the Australian wheelchair basketballer and wheelchair tennis player star in an integrated… Continue reading Sam Keer & Dylan Alcott Front Powerade Australia’s ‘Sweat It Out’ Active Water Campaign
Powerade Engages Indian Cricket Fans Around Women’s T20 World Cup Via #PowerHasNoGender
Powerade is leveraging spiking women’s cricket interest in India around the ICC T20 World Cup with a new campaign targeting Gen Z women by celebrating that ‘Power Has No Gender’. The Coca-Cola energy drink brand’s digital-first campaign specifically targets India’s Gen Z female demographic segment by championing the power to dream big and train hard… Continue reading Powerade Engages Indian Cricket Fans Around Women’s T20 World Cup Via #PowerHasNoGender
Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team. … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign
Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Powerade is showing its support for the US Women’s National Team at France 2019 through a new campaign called ‘Making Of A Champion’ fronted by Crystal Dunn. The campaign leverages the brand’s rights and status as the official sports drink of the US Women’s National Team. The initiative is spearheaded by a hero,… Continue reading Powerade Supports USWNT at France 2019 Via Crystal Dunn Fronted ‘Making Of A Champion’
Kiwi Sports Star Front Powerade New Zealand’s Latest ‘Always Forward’ Brand Campaign
Late September saw Powerade launch its latest campaign in New Zealand, called ‘Always Forward’, featuring elite Kiwi athletes from across various sports – including Steven Adams, Sophie Pascoe, Kane Williamson and Israel Dagg. The new campaign, developed in harness with agency Ogilvy New Zealand, explores the theme of ‘pushing through adversity and ensuring challenges… Continue reading Kiwi Sports Star Front Powerade New Zealand’s Latest ‘Always Forward’ Brand Campaign
Slater, Starc & Kerr TV Ads Front Powerade Australia’s Latest ‘Always Forward’ Campaign
Powerade Australia has launched a new sports star led marketing campaign, called ‘Always Forward’, fronted by two of the country’s highest profile and most respected athletes: cricketer Mitchel Starc, rugby league’s Billy Slater and footballer Sam Keer. The Coca-Cola brand’s campaign, developed in harness with creative agency Ogilvy Sydney, builds on Powerade’s ongoing ‘Always… Continue reading Slater, Starc & Kerr TV Ads Front Powerade Australia’s Latest ‘Always Forward’ Campaign
Powerade Extends ‘That’s Some Kind Of Power’ Big Idea With Customisable Sports Sympathy Cards
Powerade USA extended its ongoing ‘That’s Some Kind Of Power’ campaign with a new phase revolving around the release of a customisable set of ‘sympathy cards’ for sportspeople to apologise to their rivals and teammates for their own dynamic playmaking. The physical, digital and social creative is hubbed around a ‘sorry’ microsite at https://sorry.powerade.com/… Continue reading Powerade Extends ‘That’s Some Kind Of Power’ Big Idea With Customisable Sports Sympathy Cards
Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
Powerade is activating its rights as an official partner of the 2018 FIFA World Cup with an Australian, local market campaign called ‘Always Forward’. Parent company and long-time FIFA partner Coca-Cola’s South Pacific division debuted the first phase of the campaign in May. Developed in harness with sport and entertainment agency Gemba and… Continue reading Powerade Leverages 2018 FIFA World Cup Via ‘Always Forward’ Australian Local Market Campaign
