Powerade USA extended its ongoing ‘That’s Some Kind Of Power’ campaign with a new phase revolving around the release of a customisable set of ‘sympathy cards’ for sportspeople to apologise to their rivals and teammates for their own dynamic playmaking. The physical, digital and social creative is hubbed around a ‘sorry’ microsite at https://sorry.powerade.com/… Continue reading Powerade Extends ‘That’s Some Kind Of Power’ Big Idea With Customisable Sports Sympathy Cards
