Tag: ICC Cricket World Cup 2019

Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’

Apple extended its long-running, global ‘Shot on iPhone’ campaign in India with a campaign led by a spot set to the famous Bob Marley track with creative capturing the whole country loving cricket.   The initiative was conceptualised by TBWA|Media Art Labs and the film sets out to showcase the country’s collective passion for cricket.… Continue reading Apple India’s ‘Our Game’ Leverages Cricket World Cup With Bob Marley’s ‘I Don’t Like Cricket’

Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign

Mid June saw Coca-Cola India launch its core Cricket World Cup campaign, ‘12th Man’, which reflects fans’ intense desire to see India lift the trophy   ‘12th Man’ is inspired by fan emotion and revolves around the simple idea that to be part of the team, you don’t need to be in the team.  … Continue reading Pant & Singh Front ICC Sponsor Coca-Cola’s Cricket World Cup ‘12th Man’ Campaign

Booking.com & Jonny Bairstow Headingley Memories Spot Leverages Cricket World Cup

Booking.com, the official ICC Cricket World Cup accommodation and attractions booking partner, have a launched a Johnnie Bairstow fronted campaign to promote its role in supporting travelling cricket fans that aims to enable them to make the most of their trip.   The initiative is led by an online spot, running across digital and social… Continue reading Booking.com & Jonny Bairstow Headingley Memories Spot Leverages Cricket World Cup

ICC Cricket World Cup 2019 Trends: Sponsor Songs, Ad Anthems, Campaign Chants & Marketing Music

The 2019 ICC World Cup has spawned a chart full of official tracks, sponsor songs and musical marketing ambushes. We play some the tournament’s greatest hits.   Once upon a time rights-owners regularly recorded official songs for major tournament: typically they were cheesy, out of tune player singalongs aimed at team bonding and pre-event promotion.… Continue reading ICC Cricket World Cup 2019 Trends: Sponsor Songs, Ad Anthems, Campaign Chants & Marketing Music

TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup

To ambush the start of the ICC Cricket World Cup 2019, TikTok, world’s leading short-video platform, in collaboration with global music giant Sony Music’s artist Aastha Gill has launched the TikTok World Cup Anthem titled “Jeetega Saara India.”.   This anthem cheers on Team India to bring the World Cup home and offers users will… Continue reading TikTok & Sony Music Release ‘Jeetega Saara India’ Ambush Anthem For The Cricket World Cup

Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup

Star Sports continues to market its broadcast rights around the 2019 ICC Cricket World Cup and leverage Indian cricket fever wioith a new spot that links the tournament to father’s Day ahead of the crunch match between India and Pakistan.   The commercial, which debuted a week ahead of the much anticipated India-Pakistan One Day… Continue reading Broadcaster Star Sports Leverages Pakistan Game To Link Father’s Day & Cricket World Cup

ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’

As the ICC ODI Cricket World Cup got under way, official ICC partner Uber released a three-minute tournament anthem titled ‘Way-O, Way-O’.   The anthem itself was composed, produced and curated by Michael McCleary and featuring artists from five countries taking part in the World Cup: Sanam (India), Jahmiel (Jamaica), Catherine Taylor Dawson (UK), Simba… Continue reading ICC World Cup Partner Uber Activation Led By A Three Minute Tournament Anthem Called ‘Way-O’

Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem

As the ICC ODI Cricket World Cup got underway, the start of June saw Puma roll out a rap sung by musical super star Divine (who previously worked with Puma on Suede Gully) and featuring brand ambassador and India cricket captain Virat Kohli.   The anthem, called #SockThem, is amplified through a film revolving around… Continue reading Puma & Ambassador/India Captain Virat Kohli Rap on Cricket World Cup ‘Sock Them’ Anthem

American Tourister Launch Mithali Raj Fronted Anthem Wishing India Luck At The ICC ODI World Cup

American Tourister and Indian Women’s captain Mithali Raj unite to support the men in blue through an anthem of support for the ICC Cricket World Cup and a campaigned that urges fans to share the song using #ChampionsAnthem in order to further drive team support.   The luggage brand’s activation, conceptualised by agency Autumn Grey,… Continue reading American Tourister Launch Mithali Raj Fronted Anthem Wishing India Luck At The ICC ODI World Cup

New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

Leveraging the England and Wales Cricket Board’s ODI kit reveal event and channelling the spirit of the 1992 kit (which carried England to the final of the ICC Cricket World Cup), the team’s official kit sponsor launched an integrated #MakeYourMark created to appeal to a young and dynamic audience.   The activation, which launched a… Continue reading New Balance’s ’92 Retro Kit Campaign Urges ECB Cricketers To ‘Make Your Mark’ At 2019 World Cup

ICC Launch ‘Stand By’ The Official ODI World Cup 2019 Anthem By Loryn & Rudimental

Ahead of the first ball in the 2019 ODI Cricket World Cup, rights owner ICC launched the official anthem – ‘Stand By’.   The song, by LORYN and Rudimental, celebrates diversity with a leisurely sprinkling of sun, song and sand.   It was launched across the ICC’s online platforms on 17 May.     Steve… Continue reading ICC Launch ‘Stand By’ The Official ODI World Cup 2019 Anthem By Loryn & Rudimental