Booking.com, the official ICC Cricket World Cup accommodation and attractions booking partner, have a launched a Johnnie Bairstow fronted campaign to promote its role in supporting travelling cricket fans that aims to enable them to make the most of their trip. The initiative is led by an online spot, running across digital and social… Continue reading Booking.com & Jonny Bairstow Headingley Memories Spot Leverages Cricket World Cup
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Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush
Fosters is leveraging Ashes fever and Anglo-Australian rivalry by linking its current ‘Good Call/Bad Call’ marketing concept to this year’s cricket series via a new experiential UK initiative. The Heineken brand, along with agency Space, is running this new campaign strand adjacent to grounds hosting England v Australia matches – including Old Trafford (Manchester)… Continue reading Foster’s Experiential Anglo-Oz ‘Good Call’ Ashes Ambush
